Product Management





Offered by

Global Business Engineering




Students must either have passed MST in a previous semester or take the MST course in the same semester at they take PRO1

Main purpose

The purpose of this course is for the students to gain and apply knowledge on product management theories, tools and planning processes in an organizational context.


After the course, the students should be able to:

  • Define what is a Product, a Product Line, a Product Portfolio, Product Elements, Modules and Platforms in relation to both software and more tangible products.
  • Understand the roles and responsibilities as a Product Manager
  • Describe the elements of the product management planning process and a range of product management tools.



After the course the students should be able to:

  • Explain and evaluate relevant Product Management tools and processes 
  • Explain how to design, evaluate, choose and implement appropriate Product Management tools and strategies
  • Understand product development concepts and expectations for Product Managers


After the course the students should be able to:

  • Compare and discuss the basic issues of Product Management in an organizational context
  • Evaluate and apply the appropriate Product Managements tools and models
  • Apply methods for implementation of a Product Master plan planning process in an organizational context


Teaching methods and study activities

Teaching methods and activities will be a combination of lecture presentations, casework, group discussions and presentations. 

Students will through out of the semester work in groups of 4 – 5 students on a case on a Product Management challenge from a company. The findings from the casework must be presented in a written report, which will be handed in by the end of the semester.   


Selected materials from books, websites, articles, research and etc



Prerequisites for exam:

Exam type:
Individual oral exam with internal censor based on the written report on the case work handed in before deadline set by the teacher and the curriculum.
Duration – 20 minutes per student including evaluation.

Tools allowed:

As ordinary.

Grading criteria

Grading based on the Danish 7-point scale.

Additional information


Lars Grunnet Jespersen

Valid from

01-08-2023 00:00:00

Course type

9. semester
Elective for Business


Product Manager roles and tasks. Product Life Cycle analysis. Product Road Maps. Product portfolio analysis, Product development process overview. Product KPI’s. Product launch planning, Product phase out. Product after sales service strategies