Print

Product Management

Code

GBE-PMA1

Version

5.0

Offered by

Global Business Engineering

ECTS

5

Prerequisites

Students must either have passed MST1 in a previous semester or take the MST1 course in the same semester at they take PMA1

Main purpose

​The purpose of this course is for the students to gain and apply knowledge on product management theories, tools and planning processes in an organizational context.

Knowledge

After the course, the students should be able to:

  • Define what is a Product, a Product Line, a Product Portfolio, Product Elements, Modules and Platforms in relation to both software and more tangible products.
  • Understand the roles and responsibilities as a Product Manager
  • Describe the elements of the product management planning process and a range of product management tools.

 

Skills

After the course the students should be able to:

  • Explain and evaluate relevant Product Management tools and processes 
  • Explain how to design, evaluate, choose and implement appropriate Product Management tools and strategies
  • Understand product development concepts and expectations for Product Managers

Competences

After the course the students should be able to:

  • Compare and discuss the basic issues of Product Management in an organizational context
  • Evaluate and apply the appropriate Product Managements tools and models
  • Apply methods for implementation of a Product Master plan planning process in an organizational context

Topics

Teaching methods and study activities

Teaching methods and activities will be a combination of lecture presentations, casework, group discussions and presentations. 
Throughout the semester, students will collaborate in groups of 4 to 5 on a case study addressing a Product Management challenge from a company. The findings from the casework must be presented in a written report (max 15 pages), which must be handed in primo November.
The course ends mid-November and the oral exam follows immediately after, i.e. before December.

Resources

Haines: The Product Manager's Desk reference, McGrawHill

Evaluation

Examination

Prerequisites for exam:
None

Exam type:
Individual oral exam based on curriculum and with references to the written report (max 15 pages) handed in before deadline (primo November).
The oral exam accounts for 100% of the grade.
Duration – 20 minutes per student including evaluation.
Internal censor

Tools allowed:
All

Re-exam: 
As ordinary.

​

Grading criteria

​Grading based on the Danish 7-point scale.

Additional information

Responsible

Kresten Tang Andersen

Valid from

01-08-2025 00:00

Course type

9. semester<br/>Elective for Business<br/>

Keywords

Product Manager roles and tasks. Product Life Cycle analysis. Product Road Maps. Product portfolio analysis, Product development process overview. Product KPI’s. Product launch planning, Product phase out. Product after sales service strategies