Anne Schmidt Nielsen

Fashion Design graduate 2019



Phone: +45 20 84 75 94


Instagram: @annesmdt


My vision was to challenge the fashion industry and the way we expose ourselves. I always found it interesting to provoke and demonstrate the taboos in our society. 

My collection

The idea behind my collection is to implement ugliness into fashion and to celebrate ugliness.

My inspiration

My inspiration is how I behave when I am completely alone. I pick my nose, eat shameful food, and I am not being judged. The collection celebrates this behaviour and uses this ugliness or shameful behaviour in a fashion context.

My design in 3 words

Ugly, surprising & tactile.

My VR fashion film

This film is made for VIA Design & Business' exhibition ERA360 where it's viewed through virtual reality headsets. That way you get the full experience of standing inside the designer’s unique universe with a 360-degree view of everything. Naturally, it will be a very different experience to watch it on your own device. Use the arrows on your computer or click and drag in order to "look around".

Models: Le Management
Photos: Sebastian Vistisen Toft
Hair & Make-up: Tina Deleuran