Emnebeskrivelse
In this course, students will learn the fundamentals of building a marketing plan. They will gain hands-on experience in analysing both internal and external factors that can influence a company, such as market trends, competitor strategies, and audience targeting. Students will explore how to harness current trends for ideation and concept development, laying the groundwork for innovative marketing initiatives. Additionally, they will dive into a wide array of online and offline advertising strategies, acquiring the tools needed to make informed decisions. The course also emphasises building skills and confidence, in public speaking and presentations. By the end of the course, students will not only be prepared to develop effective marketing plans but also to present their strategies.