Neuroscience in marketing

This lecture explores how our brains perceive and engage with content on social media and digital platforms, focusing on the neuroscience behind these interactions.

Uddannelse

Branding and Marketing Management 

Relevante fag

Psykologi og samfundsfag

Undervisningssprog

Engelsk

Emnebeskrivelse

This lecture explores how our brains perceive and engage with content on social media and digital platforms, focusing on the neuroscience behind these interactions. We will use tools like eye-tracking to analyze how visual cues, emotions, and cognitive processes influence our responses.

Læs mere om