VIA Design and Business presents SUSTAIN:AR

"Sustainability is integrated throughout the collection, not only with the pure organic filters, but also in the choice of textiles and buttons"

"50% of the clothing industry's polution occurs when the consumers wash their clothes. In this collection the products nudge the user to use alternative cleaning methods"

"The collection is based on a sustainable and responsible mindset. The collection is manufactured from pre-loved resources and decorated with leftover materials from the production"

According to UN Sustainable Development Goals, I am addressing goals 1, 2, 10, and 16. I am fighting injustice which unfortunately is still an issue all over the world. I hope this collection will inspire people to fight back against injustice. No fear.

“Peculiar Wonders” utilizes the concept of aesthetic sustainability by creating timeless and quality investment pieces, composed of materials from different sources, which originate from deadstock and upcycling"

"My goal is to make the consumer keep their garments longer and wear them multiple times by creating an emotional connection between the item and the user"

"This collection is sustainable-oriented because of the transformability in the garments. The clothes adapt to different types of bodies or genres, always addressing a different type of look"

"My collection address sustainability because I use long-term and recycled materials that I find in thrift shops, so I use materials that exist, and make old clothes into something new and unique"

"The black colour and avantgarde, seasonless silhouettes are making each and every piece from the collection a timeless “jewellery” for the wearer"

"All the leather fabrics used in the collection are upcycled from 2nd assortment leather jackets. The cotton used in the collection is either Oeko-Tex or GOTS certified"

"I have added short statements on the outside of the clothes. These encourage the users to act more sustainable, for instance to airwash more"

"The sustainable aspect of this collection lies in the use of the fabric within. It pushes the boundaries for the use of bamboo-composed stock fabrics mixed with upcycled hand- patched fabrics"

"Multiple possibilities in a single product can motivate consumers to keep and use products for a longer periode of time, which will contribute to a more responsible and sustainable clothing consumption"

"The styles in the collection have different adjustable elements that extend the design by being able to make personal changes and thereby make a long-lasting design"

"My collection focuses on aesthetic sustainability (emotional value and timeless colours), which is used to add time and longevity to a product"

"The main purpose of this collection was to upcycle already existing garments and use as many parts and details from them as possible"